Is creating an app expensive?

The rise in the popularity of app development as a field has been a significant trend over the past few years. Presently, the reputation of this field as a whole is at its zenith. If you are interested in this field, you will not find a perfect tie than right now to invest and start a venture in app development. It is observable that many people who are genuinely interested in this field and also have great ideas fail to do so. One of the most recurring themes behind their inactivity is the fear of monetary risk. It is because many people do not know how much it takes to create an app. If you too are one of these people, you do not need to worry. In this article, we will tell you about the costs it takes to create an app.

app dev

What is app development?

Firstly, it is essential to tell you what app development is. There are scads of different areas within the domain of app development. For example, you may have to design, alter, provide security, and do other similar things for app development. However, it is a highly lucrative venture in the present context. There are nearly 100,000 new apps that are launched each day. The entry-level of the market is also lenient. All you will need to is take a few courses to learn the basics of app development. These courses are readily available on different online platforms. Once you know how to …

free money

How do free apps make money?

Mobile apps are getting more popular than before with each passing day. According to some estimates, there are more than 6,000 new apps that are launched on Google Play Store. It is also reported that smartphone users on average use 9-10 apps daily. All these statistics point towards the fact that the use of different apps is more popular than ever. It is also observable that a significant majority (90%) of mobile phone applications fall in the “Free” category. It means that the users do not have to incur any cost to use them. However, the question that arises here is how they make money then? Creating an app is a hefty investment that may even take well over a million dollars. Then, why do the apps do not charge any money? They do make money, and in this article, we will tell you how they make money.

The following are some ways by which free apps make money:

  •         Advertising

Advertising is one of the most common and easiest ways to monetize free apps. A third-party advertising network may come in handy in this pursuit. The modus operandi is simple. Apps show advertisements to their users and in turn, charge for it. As of 2016, nearly 70% of free apps declared advertising as the backbone of their revenue.

  •         CPI Programs

CPI stands for Cost per Install. It is an innovative new way of marketing. It is the mobile counterpart of Cost per Acquisition (CPA) in the web marketing realms. The …